MEN'S LATEST

New Engineered Garments, Magic Castles, AFFXWRKS and Brain Dead.

WOMEN'S LATEST

New Story MFG, ARCS, Brain Dead and Stussy.

LIFESTORE LATEST

New Goods by Goodhood, Niwaki, Niko June and Hightide Penco.

FACE + BODY LATEST

New BINAURALE, Gun Ana, Waphyto and Tribe Skincare.

OCTI

Octi explores how shapes, patterns and textures from the natural world can become miniature sculptures worn on the body. By casting directly from the skins of fruits/vegetables or by sculpting organic shapes in wax with line drawings, fragments of nature are captured in precious metals.

STORY MFG.

Story mfg. are a husband and wife duo who work with a large group of dyers, weavers and embroiderers in India. The brand focuses on developing a more authentic, fulfilling and kind approach to fashion, with an emphasis on natural dyes, recycled fabrics and renewable energy. This manifesto is reflected in their journey from design to production, creating garments that not only limit harm but also positively benefit the earth. The brand's ‘Slow Made’ tagline highlights the processes and skills that go into production, creating garments that find the balance between aesthetics and sustainability.

SUB SUN

Sub Sun is a sunglasses brand steeped in the tradition of London's underground music culture. It is built to serve, support and supply those who participate in and enjoy this culture: from centre stage to front left. Created by Bradley Zero, founder of Rhythm Section institution, Resident Club DJ, Broadcaster and Label Boss of one of the most exciting new imprints today – Rhythm Section International. The sunglasses are cut from the highest quality Mazzucchelli acetate, barrel spun for 30 days then hand finished and fitted with CR39 UV400 scratch resistant lenses.

GRAPHIC HAVOC

The T-Shirt is an essential that is at the core of any casual outfit, this is our Goodhood favourites selection of Graphic T-shirts. A necessity for all seasons, explore our collection of t-shirts from Aries to No Problemo.

SNOW PEAK

Founded by Japanese-born mountaineer Yukio Yamai in 1958, Snow Peak was born out of a dissatisfaction with outdoor products and a desire to create the most superior gear on the market. Fast forward to today and the brand is continuing to do just that. Hailing from Niigata Prefecture, where the sky meets sea via a mountain range rising up to 8,000 ft, the brand is one of Japan's leaders in the outdoors. Whether it's a portable camping stove or a technical jacket, functionality, usability, and eco-friendly design take centre stage, to the point where dropping everything and venturing into the wild seems like the perfect idea.

BoTT

Established in 2019, Birth of The Teenager (BoTT) is the brainchild of Tokyo-based graphic designer and artist, TEITO. BoTT has emerged as a trailblazer in the fashion scene. While their collaborations draw lengthy queues, it's BoTT's inline items, such as the OG Logo series, that ignite equal, if not greater, enthusiasm. This fervor stems from BoTT's meticulously crafted brand image—a delicate balance of understated branding and distinctive style, ensuring instant recognition without overwhelming the senses. Discover the allure of BoTT and immerse yourself in its unparalleled charm.

STRANGER THAN PARADISE

We’ve teamed up with our friendly record store neighbours Stranger Than Paradise to curate an ever-evolving edit of records and special edition vinyls, available online and in-store from our record wall. Ran by three long time friends and named after Jim Jarmusch’s 1984 masterpiece, Stranger Than Paradise is an Independent record store in the heart of Hackney, dedicated to sourcing a carefully curated selection of the best new release, reissue and special edition vinyl.

UNIFIED GOODS

We're working with progressive vintage dealer Unified Goods to create an ongoing guest space that will house a library of unique goods, curated by head honcho James Goodhead. Expertly sourced, culture defining, cult status clothing and lifestyle objects from around the globe, featuring artefacts spanning the realms of post-punk, 90's era Warp Records, the halcyon eras of skate culture, iconic Anime or Japanese Street Fashion.

ARTWORDS BOOKSHOP

ARTWORDS is an independent bookshop founded in 2001 that specialise in books and zines on the contemporary visual arts and visual culture. For 20 years they were close neighbours of ours, with their first store on Rivington Street and are now staples of Broadway Market. They have been much missed in Shoreditch so we asked them to curate an edit of books for the Goodhood community that will be forever evolving.

COMME DES GARCON

Since debuting in 1981, the Comme Des Garçons empire has grown to not only incorporate many clothing diffusion lines, but one of the most iconic perfume lines in the world. Like it's parent brand, the Comme Des Garçons perfume range is characterised by it's constant innovation and reinvention, in terms of it's scents but also in terms of the brand identity, with the packaging among some of the best and most unique on the market.

GUN ANA

Gun Ana was founded in Stockholm in 2020 by two friends, Kajsa Regnér & Sigrid Osvald. The founders met during a skiing season in the french alps and early on realised the importance of using sunscreen during both summer and winter days.

TRIBE SKINCARE

Tribe was created with the philosophy to make a difference, they believe that true beauty lies in living with a positive, open attitude, respecting both the precious blessings of the natural world and oneself as a part of nature. The skin is the largest organ in the human body. The products we rub on our skin directly enter the blood stream, which is why both avoiding irritating products and nourishing the skin directly with the right products are important to skin health. Explore Tribe Skincare now at Goodhood.

G.H. BASS

The brand behind the original penny loafer, G.H. Bass create timeless footwear styles that champion quality, durability and traditional craft. Made using bench-crafting and hand-stitching methods, G.H. Bass combine classic handcraft by skilled artisans with a contemporary world through limited edition collaborations and their signature in-demand style, the Weejuns.

VANS X IMRAN POTATO

In collaboration, OTW by Vans and Imran Potato have designed the Knu Skool MTE, paying homage to the skate-inspired styles of the '90s while infusing them with modern updates. Featuring overstuffed gusseted tongues, high-quality watertight suede uppers, customized details, and rugged outsole treads, this shoe is a testament to Imran's experiences navigating New York City winters and his love for snowboarding.

CROCS

Crocs keep it lightweight and comfortable for the everyday with their injection-molded EVA foam constructed clogs. Transcending past the original clog in the past few years, Crocs have collaborated with some of the top players in the game, worn by high-profile names, with notable recent ventures with the likes of London-Based brand Aries, Palace, Salehe Bembury and more.