A curated selection of our favourite product, expertly sourced by our in-house buying crew. Purchased with integrity, these are the special items that we're backing; the pieces you're going to want to get to know.
"Embodying sustainability, DIY culture, tie-dye and vintage Americana"
Embodying sustainability, DIY culture, tie-dye and vintage Americana; a whole bunch of things we really dig, from a brand we really love. Needles' 7 cuts rebuild shirt has been given a beautifully subtle tie-dye treament. Everyone needs one of these in their wardrobe. Buy now, wear forever.
"A real showcase of American craftsmanship in the form of the cult favourite 9990v4"
Here's one for the sneakerheads and the serious runners. A real showcase of American craftsmanship in the form of the cult favourite 9990v4. Renowned for its functionality and performance, the utilitarian sneaker gives you luxe comfort with each step thanks to breathable suede uppers and ENCAP midsole technology.
"IT'S NO secret that WTAPS produce some of our favourite outerwear pieces in the business"
It's no secret that WTAPS produce some of our favourite outerwear pieces in the business, and this seasons Torpor puffer jacket is no exception. The custom hood design covers the mouth for extra cold weather protection and the minimalist branding seen throughout makes this a jacket that will stay in your rotation for years to come. But you knew that already, what you might not know is that the jacket combines ECOPET®, made from reclaimed plastic bottles, and CONFORTAS®, giving a highly sustainable water repellent effect while retaining moisture permeability.
"Because nobody got you any socks that you actually wanted for Christmas"
Because nobody got you any socks that you actually wanted for Christmas, look no further than this organic cotton, Made in Japan 3-Pack from RoToTo for your new years sock drawer reset. Made using traditional knitting machines to create an extra soft and comfortable sock for all day wear.
"An investment piece that'll sit proudly in your rotation for many seasons to come"
You know by now that we know how to pick a mohair cardigan. This checked wonder from cult Tokyo label and GH HQ favourite Flagstuff comes in a relaxed, ever-so-slightly boxy fit with large buttons and two front hand-warmer pockets. An investment piece that'll sit proudly in your rotation for many seasons to come.
"The ultra-wide leg H.D. Fatigue Pant from cult Japanese label Needles has fast grown to be a seasonal mainstay here at Goodhood"
ANB X Oliver Payne
"Some of you might recognise him from his brilliant CHILLOUT label, or his work with heavy hitters such as Cav Empt or Supreme"
Los Angeles based Oliver Payne (@safecrackers) is one of our favourite contemporary artists working today. Some of you might recognise him from his brilliant CHILLOUT label, or his work with heavy hitters such as Cav Empt or Supreme. For those unacquainted, get familiar with these newly launched graphic tees with London-based label ANB. Featuring Oliver's signature surrealist sticker collage style, influenced by a love of free climbing, picturesque Yosemite vista psychedelia and the cult of thrifting.
"Continuing the fine Japanese tradition of taking an American classic and making it x100 better"
Continuing the fine Japanese tradition of taking an American classic and making it x100 better, our good friends at Wacko Maria give their spin on a classic military N-1 Deck Jacket, subbing in a custom fake fur leopard printed collar and full lining and an excellent stencil style Guilty Parties print on the front chest and back.
"custom leopard print featuring hidden Engineered Garments branding is a total winner"
Much like the name suggests, this Engineered Garments UL bag can be used 3 ways; as a shoulder bag, a backpack or a tote, making for a highly versatile everyday-use bag option. The poly fiber fabric is lightweight but incredibly sturdy, and that custom leopard print featuring hidden Engineered Garments branding is a total winner.
"This tonal green suede make-up looks like a million bucks without breaking the bank"
A highly underrated style in Vans' classics cannon, we're big Lampin fans here at Goodhood. This tonal green suede make-up looks like a million bucks without breaking the bank.
"just when you thought it couldn't get much better, they bless us with two tees in one"
Crisp white cotton + Italian craftsmanship + printed graphics on both sides = the t-shirt of the season. Aries surprised us time after time, just when you thought it couldn't get much better, they bless us with two tees in one. What's better than that?
"PORTABLE AND YET VERY PRACTICAL, THE LAMP IS THE PERFECT COMPANION"
Designed by Pierre Charpin, the PC Lamp is a true HAY icon. Portable and yet very practical, the lamp is the perfect companion for WFH at your desk, getting cosy in the evening and then when spring arrives, you can even take it outside. It has 10 hours of battery life too so great for a night away camping.
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